Enterprise SaaS | Greenfield Commercial Policy Platform Design Innovation
$800M yearly premium retained
Overview
I led UX strategy and product design for a set of greenfield platforms that modernized how commercial insurance risks were placed and managed across international markets.
The initiative began with the design of an automated reinsurance placement facility, a platform that enabled underwriters to efficiently place complex risks with reinsurance partners. The solution ultimately helped retain $800M in annual premium that was previously difficult to manage through manual processes.
Building on this foundation, we expanded the platform into a multinational underwriting system that enabled underwriters to place risks across multiple countries—even in jurisdictions where they did not have deep legal or regulatory expertise.
The platform allowed teams to cross-sell, structure, and manage global insurance programs far more efficiently than legacy systems.
The Challenge:
Commercial insurance underwriting for multinational clients is extremely complex.
Underwriters needed to:
Structure policies across multiple countries
Navigate different regulatory requirements
Coordinate with reinsurance partners
Manage large portfolios of risk
Many of these process relied on manual workflows, fragments systems, and institutional knowledge, which created significant inefficients and risk.
This led to:
Lost opportunities for cross-border coverage
Slower underwriting cycles
Difficulty retaining large premium placements
Heavy reliance on specialized legal and underwriting expertise
Leadership saw an opportunity to create a new platform to streamline reinsurance placement and multinational underwriting workflows.
My Role
Lead Product Designer
I led the end-to-end UX strategy and design for the platform, working closely with product, engineering, underwriting leadership, and international business teams.
My responsibilities included:
Defining the UX architecture for a new underwriting platform
Facilitating discovery workshops with global underwriting teams
Mapping complex underwriting and reinsurance workflows
Designing scalable interaction models for risk evaluation and placement
Establishing patterns that could support mutli-county underwriting scenarios
Design Approach
Mapping the Risk Placement Workflow
Working with underwriting experts, we mapped the full lifecycle of risk placement: Submission --> Risk Evaluation --> Reinsurance placment --> Policy structuring --> Issuance
This helped us identify key decision points and where automation could reduce manual effort.
Designing Decision Support for Underwriters
Underwriters needed to quickly evaluation: risk appetite, placement capacity, regulatory constraints, cross-border policy structures
We designed decision-support workflows that surfaced critical information in context, allowing udnerwriters to confidently structure complex policies.
Enabling Multinational Policy Placement
The next phase of the platform enabled underwriters to: book risk across multiple countries, structure multinational insurance programs, understand jurisdiction-specific constraints, and identify opportunities for cross-selling additional coverage.
This dramatically expanded the ability for teams to serve global clients.
Outcomes
The experimented prototypes and final platform delivered measurable business impact:
$800M annual premium retained through the automated reinsurance placement facility.
Additional benefits included:
Faster underwriting cycles
Reduced reliance on manual coordination with reinsurance partners
Improved visibility into multinational risk structures
New opportunities for cross-selling global insurance programs
Why this Project Matters
This work demonstrates how thoughtful platform design can transform complex enterprise workflows.
By translating intricate underwriting and regulatory requirements into intuitive systems, we enabled teams to make faster, more informed decisions while unlocking significant business value.
Native Mobile (iOS, Android), Augmented Reality, Virtual Reality, Bluetooth Beacons
$2B projected savings by improving employee experience
The Opportunity:
For our Fortune-100 company's hackathon, there was incredible focus around the opportunity space of improving the employee experience. Our hackathon team chose this area as we felt it had direct impact on our well-being in the work place.
Challenge:
After doing deep UX discovery research, we validated the opportunity while learned the context of the problem at hand.
Employees needed ~7 minutes to reserve a desk.
This created:
Friction in daily workflow
Delays in productivity
Frustration with internal systems
Cumulative operational waste at scale
Strategic question:
What if desk reservation required zero manual steps?
Goal: Eliminate friction entirely.
Role:
Lead UX Researcher & Experience Engineer
Conducted user workflow interviews to frame and validate the problem space
Identified habitual usage patterns
Defined the zero-step reservation model
Designed the MVP interaction flow
Crafted and delivered the executive pitch at the hackathon in front of internal and external stakeholders to the company
Mapped workflow gains to enterprise financial projections including cash growth and what-if analysis projections
This was our fourth attempt at the hackathon — and the first time we grounded the solution in measurable workflow friction. Understanding this current state experience was critical in design the proper UX
Desktop (Responsive Web), Tablet, Mobile
The Opportunity:
The Midwest customer base relied heavily on manual account workflows and phone-based communication with crop consultants. Financial visibility, program qualification clarity, and agronomic insights were fragmented across systems.
This created friction in:
• Payment workflows
• Program adoption
• Consultant–farmer trust loops
• Operational efficiency at scale
Strategic question:
How might we design a multi-surface digital platform that strengthens trust while driving financial program adoption across a traditionally offline industry?
Challenge:
Originally, Farmers only had manual ways of managing their accounts while relying on slow communication methods with their crop consultants. With the Digital Hub, the challenge was clear: how might we allow Farmers to grow their relationship with their crop consultants and their agronomic insights so that they could yield the best crop production to help feed the world?
Role:
Senior UX Designer — End-to-End Platform Ownership
I led the end-to-end design of a multi-surface payment and agronomic insights platform (mobile, tablet, desktop) serving Nutrien’s Midwest customer base.
Led discovery and journey mapping across Farmer and Crop Consultant personas
Translated complex financial and operational workflows into intuitive, trust-building product experiences
Defined scalable interaction patterns and system-level design standards adopted across multiple squads
Partnered closely with engineering to ship iteratively while balancing usability clarity with legacy system constraints
Influenced roadmap sequencing to align user value with operational feasibility
Design Approach
Multi-Surface Financial Platform
Designed a unified payment and invoice management experience across web and mobile, enabling:
Invoice tracking and filtering
Digital payment workflows
Due-date prioritization
Program eligibility visibility
Result:
Drove 80%+ adoption across the Midwest customer base.
System-Level Design Standards
The platform required alignment across multiple squads working in parallel.
Defined scalable interaction patterns
Established system-level UX standards
Reduced inconsistency across surfaces
Enabled faster feature delivery through reusable design patterns
Translating Operational Complexity
Agriculture is operationally complex:
Financing programs
Seasonal buying cycles
Consultant-driven trust relationships
Legacy backend systems
Rather than digitizing blindly, the design focused on:
Preserving consultant trust
Reducing cognitive load
Making financial clarity immediately visible
Supporting both reactive and proactive engagement
Design Principles
Trust first, efficiency second
Make financial clarity effortless
Align digital experience with existing relationship behaviors
Build patterns that scale across teams
Business Impact
80%+ adoption across Midwest region
Increased digital payment utilization
Reduced reliance on manual consultant workflows
Established scalable UX standards across squads
Enabled iterative shipping within legacy system constraints
Desktop, Responsive Web, Tablet
Overview
The Incident Management Portal is an enterprise SaaS application designed to support incident managers, application support engineers, and observers during business-critical production incidents. The platform centralizes real-time data, coordination, and workflows to reduce time to resolution while improving visibility and accountability across teams.
This work focused on designing a data-heavy, high-stakes operational tool where clarity, speed, and collaboration directly impacted business outcomes.
This project closely mirrors the challenges of designing complex, data-driven enterprise SaaS platforms:
Multiple personas with distinct goals
High-stakes operational decision-making
Data visibility and workflow orchestration
Close collaboration with product and engineering
It reinforced my approach to designing systems that balance power, clarity, and scalability.
Enterprise SaaS Platform | Internal Enterprise Users | Multi-Perosna Workflow | Operational Tooling | Data-driven Decision Making
Role:
Product Designer (End-to-End Ownership)
I owned the user experience from discovery through implementation, partnering closely with product, engineering, and operational stakeholders. My responsibilities spanned research, facilitation, interaction design, validation, and implementation support.
Challenge:
The existing incident management experience was fragmented and inefficient. Users were required to navigate multiple tools, manually track responsibilities, and rely on tribal knowledge during high-pressure situations.
Key problems:
Long time to resolution for critical incidents
Poor visibility into ownership, status, and dependencies
High cognitive load during stressful, time-sensitive workflows
Inconsistent processes across teams and incident severities
The goal was to redesign the experience to:
Improve situational awareness
Reduce friction in coordination
Enable faster, more confident decision-making
Design Approach
Discovery & Problem Framing
To ground the work in real operational needs, I led exploratory research including:
Contextual observations of live incident calls
User interviews with incident managers and support engineers
Synthesis into personas, journey maps, and baseline metrics
Using these insights, I facilitated three cross-functional design thinking workshops focused on:
Identifying the highest-friction moments in incident response
Aligning on priority workflows
Defining success criteria tied to resolution speed and clarity
This phase ensured alignment across product, engineering, and operations before moving into solutions.
Workflow-First UX
Rather than designing isolated screens, I focused on end-to-end workflows, ensuring users could:
Quickly understand incident severity and status
See ownership and responsibilities at a glance
Move seamlessly between coordination, investigation, and resolution tasks
Rapid Prototyping & Validation
I translated workshop outcomes into:
Storyboards and low-fidelity wireframes (Axure, Balsamiq)
Clickable prototypes for usability testing
High-fidelity specifications to support engineering build
Usability testing validated assumptions and informed iteration before development, reducing downstream rework.
Systems Thinking & Implementation Support
To streamline development and ensure consistency:
I created a CSS theme aligned with the broader UI patterns
Defined reusable components and interaction patterns
Partnered closely with engineers during build and QA to validate implementation fidelity
This approach helped bridge design intent and technical reality.
Outcomes & Impact
Improved clarity and usability for incident managers during high-pressure scenarios
Reduced friction in coordination and handoffs across roles
Established repeatable UX patterns for incident workflows
Enabled pilot releases with measurable feedback before scaling
While specific metrics were sensitive, stakeholder feedback confirmed faster alignment, clearer ownership, and improved confidence during incident response.
Key Learnings
In high-stakes systems, reducing cognitive load is more impactful than adding features
UX must support decision-making under pressure, not just task completion
Early cross-functional alignment using data-informed roadmaps significantly helps converge after diverging in design thinking workshops
Staying involved through implementation ensures the experience delivers as designed
Tools Used
Google Drive | Mural | Design Thinking | Balsamiq | Axure | Webstorm | Survey Analytics | Statistical Analysis
Desktop, Responsive Web, Tablet, Mobile
Enterprise SaaS | Systems Design | Multi-Persona Workflows
Overview:
Appetite is an enormous SaaS platform designed to give teams centralized, trusted source for understanding and managing organizational "appetite" of risk - what types of of submissions are acceptable, tolerable, undesirable - across varying parameters.
The product supports complex decision-making workflows across multiple roles and devices, requiring clarity, consistency, and scalability as usage expanded across teams and business units.
Role:
Senior Product Designer (End-to-End Ownership)
I led UX across mobile, tablet, and desktop, owning disocvery, concept design, validation, and iteration. I partnered closely with product engineering and business stakeholders to ensure the experience aligned with real-world models while remaining technically scalable.
Appetite demonstrates my ability to:
Design enterprise SaaS systems, not just interfaces
Support data-driven decision-making across personas
Balance flexibility, governance, and scalability
Think holistically about workflows across platforms
Together with the Incident Management Portal, this project shows how I approach complex, operational products where clarity and trust are essential.
Challenge:
Prior to Appetite, teams relied on fragmented documentation, tribal knowledge, and manual lookups to determine appetite for submissions. This led to:
Inconsistent decision-making across teams
Slower workflows and increased back-and-forth
Difficulty scaling appetite governance as the organization grew
The challenge was to design a system that:
Served as a single source of truth
Supported multiple personas with different needs
Scaled cleanly across breakpoints and devices
Balanced flexibility with governance
Design Approach
Discovery & Framing
I led early discovery to understand:
How different teams interpreted and applied appetite
Where friction occurred in lookup vs management workflows
How appetite decisions fit into broader end-to-end processes
This work informed the definition of:
Core personas (e.g., contributors, reviewers, decision-makers)
Primary and secondary workflows
MVP scope for pilot testing
Systems-First Thinking
Rather than designing one-off screens, I approached Appetite as a system:
Structured information hierarchies to support fast scanning
Designed reusable patterns that could scale as appetite definitions expanded
Ensured consistency across mobile, tablet, and desktop breakpoints
Multi-Persona Experience
The platform supported both:
Consumers of appetite (quick lookup, clarity)
Managers of appetite (editing, governance, ownership)
Design decisions were grounded in how users mentally categorized and applied appetite in real workflows.
Pilots / Test-and-Learn Iteration
To reduce risk:
Designed an MVP mobile experience for early release
Led usability testing across three pilot groups
Synthesized feedback into prioritized improvements for future sprints
This iterative approach allowed the team to validate assumptions before broader rollout.
Collaboration & Delivery
Partnered closely with product to define MVP scope and roadmap priorities
Worked with engineering to ensure designs were feasible and scalable
Used Figma to maintain consistency across breakpoints and iterations
Supported agile delivery through Jira and Confluence documentation
Outcomes & Impact
Established a centralized, trusted appetite reference for teams
Improved consistency and confidence in decision-making
Reduced friction in submission workflows
Created a scalable foundation for future appetite management features
While metrics were not publicly shared, adoption across pilot groups validated the system’s clarity and usefulness.
Key Learnings
Systems design is critical when products must scale across roles and devices
API usage analytics indicate UX adoption better than UI analytics if API is leveraged
Breakpoint consistency is essential for enterprise adoption
Early validation prevents costly rework later
Tools Used:
Microsoft OneDrive, Teams | Miro | Balsamiq | Figma | Survey Analytics | Jira | Confluence Wiki
Desktop, Responsive Web
Role:
Product Design Lead
Challenge:
To design an experience to help engineers better troubleshoot issues with a natural language process model.
My Approach to Solving the Challenge:
Co-led discovery and framing activities involving journey mapping, persona development, and problem statement synthesis
Facilitated feature/story mapping workshops to prioritize the features needed for MVP and future releases
Designed wireframes based on MVP scope using requirements and success criteria outlined from end users
Ran usability studies with clickable wireframe prototype (Balsamiq + Sketch + UseBerry) to obtain heatmap and usage analytics when performing tasks within the prototype
Utilized findings from prototype usability studies to inform hi-fidelity designs
Tools Used:
Microsoft OneDrive, Teams | Miro | LucidChart | Balsamiq | UseBerry | Sketch | Abstract
Desktop, Responsive Web
Role:
Product Design Lead
Challenge:
To design an experience to help Claims Managers be more proactive against catastrophe claims.
My Approach to Solving the Challenge:
Worked with engineering team and target user based to discovery current needs and ideal use cases
Facilitated cross-functional team working sessions to analyze and align on the 'right technology' to support the designed experienced based on user needs.
Worked with Product Owner to prioritize which features based on MVP to prioritize releasing to market while balancing the capabilities of the inherited UI
Designed and detailed designs for development team to prioritize and build for their upcoming PI
Tools Used:
Microsoft OneDrive, Teams | Mural | Balsamiq | Sketch | Abstract
Role:
Product Design Lead
Challenge:
To design a low-touch experience for brokers to receive an instant quotes and have full transparency to the submission process.
My Approach to Solving the Challenge:
Worked with Vice President of Bermuda segment to define vision and map out key assumptions to test in innovation process
Architected user flows and wireframes to match the new customer journey across the insurance purchasing lifecycle
Created sample hi-fidelity mockups to help green light the project to receive funding for future development
Tools Used:
Microsoft Teams, Tasks | Mural | Balsamiq | Figma | Chart.js
Collaborated with a small team of designers to outline what an API is and how to design it using the UX process. Presentation of educational content was presented to cross-team UX guild and recorded to entire organization for re-use.
Designed, built and maintained a design system using Figma. Replicated design assets and styles from coporate brand guide to make into re-usable assets for product designs. This sped up the design and engineering process to help get products to market faster.
Frequest use and expertise in using Jira and other Atlassian products to facilitate agile and scrum cadences for design team.
Use of process mapping and service blueprinting to outline complex processes and interdependencies between user groups to accomplish a high level process. Use Miro and visualizatoin to map out processes to facilitate opportunity and assumption mapping.
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